Other packages > Find by keyword >

Robyn  

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
View on CRAN: Click here


Download and install Robyn package within the R console
Install from CRAN:
install.packages("Robyn")

Install from Github:
library("remotes")
install_github("cran/Robyn")

Install by package version:
library("remotes")
install_version("Robyn", "3.12.1")



Attach the package and use:
library("Robyn")
Maintained by
Bernardo Lares
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2022-05-06
Latest Update: 2025-07-02
Description:
Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
How to cite:
Bernardo Lares (2022). Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science. R package version 3.12.1, https://cran.r-project.org/web/packages/Robyn. Accessed 31 Oct. 2026.
Previous versions and publish date:
(2026-07-09 08:23), 3.6.3 (2022-05-06 12:50), 3.7.2 (2022-09-01 22:20), 3.9.0 (2023-02-08 09:12), 3.10.3 (2023-05-17 18:50), 3.11.0 (2024-06-19 17:30), 3.11.1 (2024-06-27 09:30)
Other packages that cited Robyn R package
View Robyn citation profile
Other R packages that Robyn depends, imports, suggests or enhances
Complete documentation for Robyn
Downloads during the last 30 days

Today's Hot Picks in Authors and Packages

exceedProb  
Confidence Intervals for Exceedance Probability
Computes confidence intervals for the exceedance probability of normally distributed estimators. Cur ...
Download / Learn more Package Citations See dependency  
distrMod  
Object Oriented Implementation of Probability Models
Implements S4 classes for probability models based on packages 'distr' and 'distrEx'. ...
Download / Learn more Package Citations See dependency  
rgl  
3D Visualization Using OpenGL
Provides medium to high level functions for 3D interactive graphics, including functions modelled o ...
Download / Learn more Package Citations See dependency  
ExactCIdiff  
Inductive Confidence Intervals for the Difference Between Two Proportions
This is a package for exact Confidence Intervals for the difference between two independent or depen ...
Download / Learn more Package Citations See dependency  
quickcode  
Quick and Essential 'R' Tricks for Better Scripts
The NOT functions, 'R' tricks and a compilation of some simple quick plus often used 'R' codes to im ...
Download / Learn more Package Citations See dependency  

29,218

R Packages

247,686

Dependencies

77,531

Author Associations

29,219

Publication Badges

© Copyright since 2022. All right reserved, rpkg.net.  Based in Cambridge, Massachusetts, USA