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tools4uplift  

Tools for Uplift Modeling
View on CRAN: Click here


Download and install tools4uplift package within the R console
Install from CRAN:
install.packages("tools4uplift")

Install from Github:
library("remotes")
install_github("cran/tools4uplift")

Install by package version:
library("remotes")
install_version("tools4uplift", "1.0.0")



Attach the package and use:
library("tools4uplift")
Maintained by
Mouloud Belbahri
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2019-01-09
Latest Update: 2021-01-06
Description:
Uplift modeling aims at predicting the causal effect of an action such as a marketing campaign on a particular individual. In order to simplify the task for practitioners in uplift modeling, we propose a combination of tools that can be separated into the following ingredients: i) quantization, ii) visualization, iii) variable selection, iv) parameters estimation and, v) model validation. For more details, see <https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf>.
How to cite:
Mouloud Belbahri (2019). tools4uplift: Tools for Uplift Modeling. R package version 1.0.0, https://cran.r-project.org/web/packages/tools4uplift
Previous versions and publish date:
0.1-0 (2019-01-09 18:30), 0.1-1 (2019-01-29 16:30)
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