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rfm  

Recency, Frequency and Monetary Value Analysis
View on CRAN: Click here


Download and install rfm package within the R console
Install from CRAN:
install.packages("rfm")

Install from Github:
library("remotes")
install_github("cran/rfm")

Install by package version:
library("remotes")
install_version("rfm", "0.3.0")



Attach the package and use:
library("rfm")
Maintained by
Aravind Hebbali
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2018-04-09
Latest Update: 2020-07-21
Description:
Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.
How to cite:
Aravind Hebbali (2018). rfm: Recency, Frequency and Monetary Value Analysis. R package version 0.3.0, https://cran.r-project.org/web/packages/rfm
Previous versions and publish date:
0.1.0 (2018-04-09 16:43), 0.2.0 (2019-01-14 10:10), 0.2.1 (2020-04-23 14:50), 0.2.2 (2020-07-21 13:10)
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