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marketr  

Tidy Calculation of Marketing Metrics Plus Quick Analysis
View on CRAN: Click here


Download and install marketr package within the R console
Install from CRAN:
install.packages("marketr")

Install from Github:
library("remotes")
install_github("cran/marketr")

Install by package version:
library("remotes")
install_version("marketr", "0.0.2")



Attach the package and use:
library("marketr")
Maintained by
Chris Umphlett
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2020-02-10
Latest Update: 2020-12-18
Description:
Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index and Net Promoter Score .
How to cite:
Chris Umphlett (2020). marketr: Tidy Calculation of Marketing Metrics Plus Quick Analysis. R package version 0.0.2, https://cran.r-project.org/web/packages/marketr. Accessed 13 Oct. 2026.
Previous versions and publish date:
(2026-07-09 06:28), 0.0.1 (2020-02-10 16:20)
Other packages that cited marketr R package
View marketr citation profile
Other R packages that marketr depends, imports, suggests or enhances
Complete documentation for marketr
Functions, R codes and Examples using the marketr R package
Some associated functions: cxi_calc . cxi_trend . nps_calc . nps_trend . 
Some associated R codes: cxi_calc.R . cxi_trend.R . nps_calc.R . nps_trend.R . utils.R .  Full marketr package functions and examples
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