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NBDdirichlet  

NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research
View on CRAN: Click here


Download and install NBDdirichlet package within the R console
Install from CRAN:
install.packages("NBDdirichlet")

Install from Github:
library("remotes")
install_github("cran/NBDdirichlet")

Install by package version:
library("remotes")
install_version("NBDdirichlet", "1.4")



Attach the package and use:
library("NBDdirichlet")
Maintained by
Feiming Chen
[Scholar Profile | Author Map]
First Published: 2011-09-10
Latest Update: 2022-05-29
Description:
The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.
How to cite:
Feiming Chen (2011). NBDdirichlet: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research. R package version 1.4, https://cran.r-project.org/web/packages/NBDdirichlet. Accessed 02 May. 2025.
Previous versions and publish date:
1.01 (2011-09-10 08:17), 1.3 (2016-03-15 00:19)
Other packages that cited NBDdirichlet R package
View NBDdirichlet citation profile
Other R packages that NBDdirichlet depends, imports, suggests or enhances
Complete documentation for NBDdirichlet
Functions, R codes and Examples using the NBDdirichlet R package
Some associated functions: NBDdirichlet-package . dirichlet . plot.dirichlet . print.dirichlet . summary.dirichlet . 
Some associated R codes: dirichlet.R . plot.dirichlet.R . print.dirichlet.R . summary.dirichlet.R .  Full NBDdirichlet package functions and examples
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