Other packages > Find by keyword >

MarketMatching  

Market Matching and Causal Impact Inference
View on CRAN: Click here


Download and install MarketMatching package within the R console
Install from CRAN:
install.packages("MarketMatching")

Install from Github:
library("remotes")
install_github("cran/MarketMatching")

Install by package version:
library("remotes")
install_version("MarketMatching", "1.2.1")



Attach the package and use:
library("MarketMatching")
Maintained by
Larsen Kim
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2018-11-14
Latest Update: 2024-01-31
Description:
For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be a marketing event or some other local business tactic that is being tested. The workflow implemented in the Market Matching package utilizes dynamic time warping (the 'dtw' package) to do the matching and the 'CausalImpact' package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages. In addition, if you don't have a chosen set of test markets to match, the Market Matching package can provide suggested test/control market pairs and pseudo prospective power analysis (measuring causal impact at fake interventions).
How to cite:
Larsen Kim (2018). MarketMatching: Market Matching and Causal Impact Inference. R package version 1.2.1, https://cran.r-project.org/web/packages/MarketMatching. Accessed 28 Aug. 2026.
Previous versions and publish date:
1.1.1 (2018-11-14 12:10), 1.1.2 (2019-07-03 19:10), 1.2.0 (2021-01-08 21:10), (2026-07-09 08:10)
Other packages that cited MarketMatching R package
View MarketMatching citation profile
Other R packages that MarketMatching depends, imports, suggests or enhances
Complete documentation for MarketMatching
Functions, R codes and Examples using the MarketMatching R package
Some associated functions: MarketMatching . best_matches . inference . roll_up_optimal_pairs . test_fake_lift . weather . 
Some associated R codes: MarketMatching.R . data.R . functions.R .  Full MarketMatching package functions and examples
Downloads during the last 30 days

Today's Hot Picks in Authors and Packages

shinyFeedback  
Display User Feedback in Shiny Apps
Easily display user feedback in Shiny apps. ...
Download / Learn more Package Citations See dependency  
RGIFT  
Create Quizzes in GIFT Format
Implementation of some functions to create quizzes in the GIFT format. This format is used by sever ...
Download / Learn more Package Citations See dependency  
mxnorm  
Apply Normalization Methods to Multiplexed Images
Implements methods to normalize multiplexed imaging data, including statistical metrics and visuali ...
Download / Learn more Package Citations See dependency  
spatialCovariance  
Computation of Spatial Covariance Matrices for Data on Rectangles
Functions that compute the spatial covariance matrix for the matern and power classes of spatial mod ...
Download / Learn more Package Citations See dependency  
survivalMPLdc  
Penalised Likelihood for Survival Analysis with Dependent Censoring
Fitting Cox proportional hazard model under dependent right censoring using copula and maximum penal ...
Download / Learn more Package Citations See dependency  
nextGenShinyApps  
Craft Exceptional 'R Shiny' Applications and Dashboards with Novel Responsive Tools
Nove responsive tools for designing and developing 'Shiny' dashboards and applications. The scripts ...
Download / Learn more Package Citations See dependency  

28,332

R Packages

239,283

Dependencies

75,113

Author Associations

28,333

Publication Badges

© Copyright since 2022. All right reserved, rpkg.net.  Based in Cambridge, Massachusetts, USA