Other packages > Find by keyword >

MarketMatching  

Market Matching and Causal Impact Inference
View on CRAN: Click here


Download and install MarketMatching package within the R console
Install from CRAN:
install.packages("MarketMatching")

Install from Github:
library("remotes")
install_github("cran/MarketMatching")

Install by package version:
library("remotes")
install_version("MarketMatching", "1.2.1")



Attach the package and use:
library("MarketMatching")
Maintained by
Larsen Kim
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2018-11-14
Latest Update: 2024-01-31
Description:
For a given test market find the best control markets using time series matching and analyze the impact of an intervention. The intervention could be a marketing event or some other local business tactic that is being tested. The workflow implemented in the Market Matching package utilizes dynamic time warping (the 'dtw' package) to do the matching and the 'CausalImpact' package to analyze the causal impact. In fact, this package can be considered a "workflow wrapper" for those two packages. In addition, if you don't have a chosen set of test markets to match, the Market Matching package can provide suggested test/control market pairs and pseudo prospective power analysis (measuring causal impact at fake interventions).
How to cite:
Larsen Kim (2018). MarketMatching: Market Matching and Causal Impact Inference. R package version 1.2.1, https://cran.r-project.org/web/packages/MarketMatching. Accessed 06 Jun. 2026.
Previous versions and publish date:
1.1.1 (2018-11-14 12:10), 1.1.2 (2019-07-03 19:10), 1.2.0 (2021-01-08 21:10)
Other packages that cited MarketMatching R package
View MarketMatching citation profile
Other R packages that MarketMatching depends, imports, suggests or enhances
Complete documentation for MarketMatching
Functions, R codes and Examples using the MarketMatching R package
Some associated functions: MarketMatching . best_matches . inference . roll_up_optimal_pairs . test_fake_lift . weather . 
Some associated R codes: MarketMatching.R . data.R . functions.R .  Full MarketMatching package functions and examples
Downloads during the last 30 days

Today's Hot Picks in Authors and Packages

odbc  
Connect to ODBC Compatible Databases (using the DBI Interface)
A DBI-compatible interface to ODBC databases. ...
Download / Learn more Package Citations See dependency  
worrrd  
Generate Wordsearch and Crossword Puzzles
Generate wordsearch and crossword puzzles using custom lists of words (and clues).Make them easy or ...
Download / Learn more Package Citations See dependency  
BALLI  
Expression RNA-Seq Data Analysis Based on Linear Mixed Model
Analysis of gene expression RNA-seq data using Bartlett-Adjusted Likelihood-based LInear model (BALL ...
Download / Learn more Package Citations See dependency  
IAPWS95  
Thermophysical Properties of Water and Steam
An implementation of the International Association for the Properties of Water (IAPWS) Formulation ...
Download / Learn more Package Citations See dependency  
r2resize  
In-Text Resize for Images, Tables and Fancy Resize Containers in 'shiny', 'rmarkdown' and 'quarto' Documents
Automatic resizing toolbar for containers, images and tables. Various resizable or expandable contai ...
Download / Learn more Package Citations See dependency  
rwavelet  
Wavelet Analysis
Perform wavelet analysis (orthogonal,translation invariant, tensorial, 1-2-3d transforms, thresholdi ...
Download / Learn more Package Citations See dependency  

27,268

R Packages

233,548

Dependencies

72,820

Author Associations

27,205

Publication Badges

© Copyright since 2022. All right reserved, rpkg.net.  Based in Cambridge, Massachusetts, USA