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LiftTest  

A Bootstrap Proportion Test for Brand Lift Testing
View on CRAN: Click here


Download and install LiftTest package within the R console
Install from CRAN:
install.packages("LiftTest")

Install from Github:
library("remotes")
install_github("cran/LiftTest")

Install by package version:
library("remotes")
install_version("LiftTest", "0.2.0")



Attach the package and use:
library("LiftTest")
Maintained by
Wanjun Liu
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2024-01-10
Latest Update: 2024-01-10
Description:
A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) .
How to cite:
Wanjun Liu (2024). LiftTest: A Bootstrap Proportion Test for Brand Lift Testing. R package version 0.2.0, https://cran.r-project.org/web/packages/LiftTest. Accessed 05 Jun. 2026.
Previous versions and publish date:
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Full LiftTest package functions and examples
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