Other packages > Find by keyword >

ChannelAttribution  

Markov Model for Online Multi-Channel Attribution
View on CRAN: Click here


Download and install ChannelAttribution package within the R console
Install from CRAN:
install.packages("ChannelAttribution")

Install from Github:
library("remotes")
install_github("cran/ChannelAttribution")

Install by package version:
library("remotes")
install_version("ChannelAttribution", "2.0.7")



Attach the package and use:
library("ChannelAttribution")
Maintained by
Davide Altomare
[Scholar Profile | Author Map]
First Published: 2015-09-16
Latest Update: 2023-05-17
Description:
Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.
How to cite:
Davide Altomare (2015). ChannelAttribution: Markov Model for Online Multi-Channel Attribution. R package version 2.0.7, https://cran.r-project.org/web/packages/ChannelAttribution. Accessed 02 May. 2025.
Previous versions and publish date:
1.1 (2015-09-16 10:13), 1.2 (2015-10-10 01:02), 1.3 (2015-12-03 16:24), 1.4 (2016-01-08 23:15), 1.5 (2016-01-26 00:46), 1.6 (2016-06-29 22:40), 1.7 (2016-07-19 16:23), 1.8 (2016-07-26 17:47), 1.9 (2016-08-24 18:38), 1.10 (2016-12-08 01:06), 1.11 (2018-02-02 19:21), 1.12 (2018-02-05 23:06), 1.13 (2018-06-11 11:29), 1.14 (2018-08-20 17:30), 1.15 (2019-03-28 17:10), 1.16 (2019-04-10 18:35), 1.17 (2020-04-06 14:42), 1.18 (2020-04-28 14:10), 2.0.1 (2020-07-14 15:40), 2.0.2 (2020-07-27 09:32), 2.0.4 (2021-03-29 11:22), 2.0.5 (2022-02-05 11:20), 2.0.6 (2022-11-23 17:00)
Other packages that cited ChannelAttribution R package
View ChannelAttribution citation profile
Other R packages that ChannelAttribution depends, imports, suggests or enhances
Complete documentation for ChannelAttribution
Functions, R codes and Examples using the ChannelAttribution R package
Some associated functions: ChannelAttribution-package . Data . auto_markov_model . choose_order . heuristic_models . markov_model . transition_matrix . 
Some associated R codes: ChannelAttribution.R .  Full ChannelAttribution package functions and examples
Downloads during the last 30 days
04/0204/0304/0404/0504/0604/0704/0804/0904/1004/1104/1204/1304/1404/1504/1604/1704/1804/1904/2004/2104/2204/2304/2404/2504/2604/2704/2804/2904/30Downloads for ChannelAttribution1020304050607080TrendBars

Today's Hot Picks in Authors and Packages

contFracR  
Continued Fraction Generators and Evaluators
Converts numbers to continued fractions and back again. A solver for Pell's Equation is provided. T ...
Download / Learn more Package Citations See dependency  
nextGenShinyApps  
Craft Exceptional 'R Shiny' Applications and Dashboards with Novel Responsive Tools
Nove responsive tools for designing and developing 'Shiny' dashboards and applications. The scripts ...
Download / Learn more Package Citations See dependency  
nlsem  
Fitting Structural Equation Mixture Models
Estimation of structural equation models with nonlinear effects and underlying nonnormal distributi ...
Download / Learn more Package Citations See dependency  
frailtypack  
Shared, Joint (Generalized) Frailty Models; Surrogate Endpoints
The following several classes of frailty models using a penalized likelihood estimation on the hazar ...
Download / Learn more Package Citations See dependency  
disprofas  
Non-Parametric Dissolution Profile Analysis
Similarity of dissolution profiles is assessed using the similarity factor f2 according to the EMA ...
Download / Learn more Package Citations See dependency  
quotedargs  
A Way of Writing Functions that Quote their Arguments
A facility for writing functions that quote their arguments, may sometimes evaluate them in the env ...
Download / Learn more Package Citations See dependency  

24,142

R Packages

207,311

Dependencies

65,176

Author Associations

24,143

Publication Badges

© Copyright since 2022. All right reserved, rpkg.net.  Based in Cambridge, Massachusetts, USA