Other packages > Find by keyword >

BTYDplus  

Probabilistic Models for Assessing and Predicting your Customer Base
View on CRAN: Click here


Download and install BTYDplus package within the R console
Install from CRAN:
install.packages("BTYDplus")

Install from Github:
library("remotes")
install_github("cran/BTYDplus")

Install by package version:
library("remotes")
install_version("BTYDplus", "1.2.0")



Attach the package and use:
library("BTYDplus")
Maintained by
Michael Platzer
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2016-12-14
Latest Update:
Description:
Provides advanced statistical methods to describe and predict customers' purchase behavior in a non-contractual setting. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD [Ehrenberg (1959) ], MBG/NBD [Batislam et al (2007) ], (M)BG/CNBD-k [Reutterer et al (2020) ], Pareto/NBD (HB) [Abe (2009) ] and Pareto/GGG [Platzer and Reutterer (2016) ].
How to cite:
Michael Platzer (2016). BTYDplus: Probabilistic Models for Assessing and Predicting your Customer Base. R package version 1.2.0, https://cran.r-project.org/web/packages/BTYDplus. Accessed 07 Jun. 2026.
Previous versions and publish date:
1.0.1 (2016-12-14 17:23), 1.2.0 (2021-01-21 12:00)
Other packages that cited BTYDplus R package
View BTYDplus citation profile
Other R packages that BTYDplus depends, imports, suggests or enhances
Complete documentation for BTYDplus
Downloads during the last 30 days

Today's Hot Picks in Authors and Packages

keep  
Arrays with Better Control over Dimension Dropping
Provides arrays with flexible control over dimension dropping when subscripting. ...
Download / Learn more Package Citations See dependency  
embryogrowth  
Tools to Analyze the Thermal Reaction Norm of Embryo Growth
Tools to analyze the embryo growth and the sexualisation thermal reaction norms. See ...
Download / Learn more Package Citations See dependency  
curtailment  
Finds Binary Outcome Designs Using Stochastic Curtailment
Finds single- and two-arm designs using stochastic curtailment, as described by Law et al. (2022) ...
Download / Learn more Package Citations See dependency  
gRain  
Bayesian Networks
Probability propagation in graphical independence networks, also known as Bayesian networks or prob ...
Download / Learn more Package Citations See dependency  
xmlr  
Read, Write and Work with 'XML' Data
'XML' package for creating and reading and manipulating 'XML', with an object model based on 'Refere ...
Download / Learn more Package Citations See dependency  
roxygen2  
In-Line Documentation for R
Generate your Rd documentation, 'NAMESPACE' file, and collation field using specially formatted com ...
Download / Learn more Package Citations See dependency  

27,372

R Packages

233,548

Dependencies

72,820

Author Associations

27,205

Publication Badges

© Copyright since 2022. All right reserved, rpkg.net.  Based in Cambridge, Massachusetts, USA