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BTYD  

Implementing BTYD Models with the Log Sum Exp Patch
View on CRAN: Click here


Download and install BTYD package within the R console
Install from CRAN:
install.packages("BTYD")

Install from Github:
library("remotes")
install_github("cran/BTYD")

Install by package version:
library("remotes")
install_version("BTYD", "2.4.3")



Attach the package and use:
library("BTYD")
Maintained by
Gabi Huiber
[Scholar Profile | Author Map]
All associated links for this package
First Published: 2012-08-22
Latest Update: 2021-11-17
Description:
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 ), BG/NBD (Fader, Hardie, and Lee 2005 ) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 ) models.
How to cite:
Gabi Huiber (2012). BTYD: Implementing BTYD Models with the Log Sum Exp Patch. R package version 2.4.3, https://cran.r-project.org/web/packages/BTYD. Accessed 28 Aug. 2026.
Previous versions and publish date:
1.0 (2012-08-22 14:00), 2.3 (2014-07-21 20:17), 2.4.1 (2020-11-30 13:30), 2.4.2 (2020-12-12 06:20), 2.4 (2014-11-07 09:59), (2026-07-09 07:58)
Other packages that cited BTYD R package
View BTYD citation profile
Other R packages that BTYD depends, imports, suggests or enhances
Complete documentation for BTYD
Functions, R codes and Examples using the BTYD R package
Some associated functions: BTYD-package . addLogs . bgbb.ConditionalExpectedTransactions . bgbb.DERT . bgbb.EstimateParameters . bgbb.Expectation . bgbb.HeatmapHoldoutExpectedTrans . bgbb.LL . bgbb.PAlive . bgbb.PlotDropoutRateHeterogeneity . bgbb.PlotFreqVsConditionalExpectedFrequency . bgbb.PlotFrequencyInCalibration . bgbb.PlotFrequencyInHoldout . bgbb.PlotRecVsConditionalExpectedFrequency . bgbb.PlotTrackingCum . bgbb.PlotTrackingInc . bgbb.PlotTransactionRateHeterogeneity . bgbb.PosteriorMeanDropoutRate . bgbb.PosteriorMeanLmProductMoment . bgbb.PosteriorMeanTransactionRate . bgbb.pmf.General . bgbb.pmf . bgbb.rf.matrix.DERT . bgbb.rf.matrix.LL . bgbb.rf.matrix.PosteriorMeanDropoutRate . bgbb.rf.matrix.PosteriorMeanTransactionRate . bgnbd.ConditionalExpectedTransactions . bgnbd.EstimateParameters . bgnbd.Expectation . bgnbd.ExpectedCumulativeTransactions . bgnbd.LL . bgnbd.PAlive . bgnbd.PlotDropoutRateHeterogeneity . bgnbd.PlotFreqVsConditionalExpectedFrequency . bgnbd.PlotFrequencyInCalibration . bgnbd.PlotRecVsConditionalExpectedFrequency . bgnbd.PlotTrackingCum . bgnbd.PlotTrackingInc . bgnbd.PlotTransactionRateHeterogeneity . bgnbd.cbs.LL . bgnbd.generalParams . bgnbd.pmf.General . bgnbd.pmf . cdnowElog . cdnowSummary . dc.BuildCBSFromCBTAndDates . dc.BuildCBTFromElog . dc.CreateFreqCBT . dc.CreateReachCBT . dc.CreateSpendCBT . dc.CumulativeToIncremental . dc.DissipateElog . dc.ElogToCbsCbt . dc.FilterCustByBirth . dc.GetFirstPurchasePeriodsFromCBT . dc.GetLastPurchasePeriodsFromCBT . dc.InputCheck . dc.MakeRFmatrixCal . dc.MakeRFmatrixHoldout . dc.MakeRFmatrixSkeleton . dc.MergeCustomers . dc.MergeTransactionsOnSameDate . dc.PlotLogLikelihoodContour . dc.PlotLogLikelihoodContours . dc.ReadLines . dc.RemoveTimeBetween . dc.SplitUpElogForRepeatTrans . dc.WriteLine . dc.check.model.params . dc.compress.cbs . discreteSimElog . donationsSummary . h2f1 . pnbd.ConditionalExpectedTransactions . pnbd.DERT . pnbd.EstimateParameters . pnbd.Expectation . pnbd.ExpectedCumulativeTransactions . pnbd.LL . pnbd.PAlive . pnbd.Plot.DERT . pnbd.PlotDropoutRateHeterogeneity . pnbd.PlotFreqVsConditionalExpectedFrequency . pnbd.PlotFrequencyInCalibration . pnbd.PlotRateHeterogeneity . pnbd.PlotRecVsConditionalExpectedFrequency . pnbd.PlotTrackingCum . pnbd.PlotTrackingInc . pnbd.PlotTransactionRateHeterogeneity . pnbd.cbs.LL . pnbd.generalParams . pnbd.pmf.General . pnbd.pmf . spend.EstimateParameters . spend.LL . spend.expected.value . spend.generalParams . spend.marginal.likelihood . spend.plot.average.transaction.value . subLogs . 
Some associated R codes: BTYD.R . bgbb.R . bgnbd.R . data.R . dc.R . pnbd.R . spend.R .  Full BTYD package functions and examples
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